Target Women and the Woman Question

Women have been in the media a lot lately, and the reproductive health controversy is sparking debates about ethics, morals, and the female body itself. Honestly, it reminds me of the Victorian England “Woman Question,” that I have discussed a bit previously.

This type of rhetoric and debate about the physical uterus and its “proper place” has been an underlying current in Western society since gender roles were invented. Yes, they were invented, and they are still being solidified, broken down, and rebuilt through everything we participate in: conversations, news broadcasts, advertisements, and media.

In a bizarre turn of fate, Rush Limbaugh recently decided to (continue) to be an outspoken anti-women and anti-choice bully, and jump started this already prominent conversation in politics and social media. However, his subsequent scapegoat status does not solve the problem of gender biases, inequality, and a continuation of gender role alignment with heteronormative morality. In other words, the sexist beast that shadows our culture is still out there. It has been there for years, but perhaps Lumbaugh’s latest line crossing remarks have finally made a larger audience aware of its existence.

His recent derogatory comments have drawn attention to our binary gender system- have we really changed our beliefs about gender so little since the Victorian period. Well, many prominent men and women still very much prescribe to the Victorian gender binary, and all of its moralistic connotations. A very specific, gendered brand of moralist rhetoric is still continuously permeating our culture, belief systems, and feelings about what women (and men, their supposed “opposites”) “should” or “should not” be.

Rhetorical analysis is fun, right?

For those of you interested in gender and the way it seeps into every part of our daily lives, you should check out the hilarious Sarah Haskins from Current  Media. She humorously analyzes advertisements geared toward a pretty large target audience: Women.

Although these videos are a bit older now, you can see many similar advertisements focused on “women” if you turn on your television, Hulu, or YouTube. By the way, for you educators out there, this is also a great tool to teach rhetorical analysis, and also to teach audience consideration, advertising, and a host of other possibilities for older students.

I like Haskins’ approach because she is funny, relatable, and because she points out just how absurd some of the underlying assumptions about women that these advertisements derive from.

Have you seen her segment before? What do you think we can learn from Haskins and the recent media attention about Women and their reproductive organs?

Regards,

Miss E

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